Bourne Leisure is the UK’s leading holiday parks company, operating under the Haven Holidays and British Holidays brands. There are 40 parks in the group, located around the coast of Britain. Bourne Leisure needs to communicate regularly and effectively with its key customer group – caravan owners.
Blink proposed a quarterly newsletter that combined strategic information about the group to give the ‘big picture’ view of caravan ownership, and Park-specific news. Around 30 different versions of the newsletter, Park Life, are written and produced each quarter.